Professional Local Search 
& Internet Advertising

Dominate your Local Search Market 
& Beat the Pants Off your Competitors

Are you advertising your business right now?

If so, are you getting the most for your advertising dollar?

If you are advertising right now and are not advertising in Google for your local business you are missing out on highly targeted and cost effective customers right now.

Who am I? I am a Certified Adwords Professional. I make a nice profit from affiliate marketing but I also specialize in Local Search Advertising. I am now changing my focus to help local businesses get the very most from their advertising dollar with local search marketing.

Why Advertise on Google?

Simply because more and more people have internet access and more and more people are using the internet to find local businesses. 

Based on a comScore Search Satisfaction study, "63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July (2006), a 43-percent increase versus July of 2005."

“Local search is experiencing strong growth as more consumers adapt to the ‘always on’ nature of their broadband connection, which enables them to quickly find information on local businesses,” said Jack Flanagan, executive vice president of comScore Media Metrix. “With approximately 849 million local searches conducted by Americans in July (2006), local advertisers have access to a new, sizable and growing market"

Compared to other forms of advertising, Local Search marketing is much more targeted and is easily measured.

Customers will find your business at the exact time they interested in finding a business with your products or  services. When customers are performing a search on your product or service and you capture their attention at that very moment, you are most likely to win their business.

Plus, Google gives preference to Local Search advertisers, putting you in 

Plus, Google gives preference to Local Search advertisers, putting you in a higher ad position than other advertisers not advertising in local search.

Example of how Kevin Dixon Consulting can make your business more visible locally...

Why Advertise with Kevin Dixon Consulting?

Because I am a Certified Google Adwords Professional and I have the experience to manage your account so that you get the most out of your advertising dollar.

"I have the experience with writing Google Ads to get higher placements in the search engines AND pay less per click than your competitors..."

Plus, I just know all the other ins and outs of Google Adwords to get a better position at a lower cost per click. 

Also, we offer full reporting and metrics so that you can accurately track and measure your cost per lead and/or sale.

An example of one of the type of metrics that are available...Cost per Conversion

In the example above you can see that from Apr 13th, 2007 through Jun 22nd, 2007. There has been 74 conversions at an average of $8.38 per conversion. 

In this case, it is sign ups to a Debt Settlement program... a very competitive market. Note also that this company's requirements were to keep their cost down to $8.00 a day in order to help them through a financially tight period. I can also do this for your company... no matter your budget, big or small.

I have successfully marketed for companies in this market and many other competitive markets, including the mortgage Loan Market. Which is among the very most competitive.

In addition, the longer you advertise, the more data that we have available to us so that we can continue to fine tune your advertising campaign and continuously bring your cost per conversion down.

Continuous fine tuning is done in 2 ways:

1. Google gives preference to advertisers who have a longer bid history and increase your position and reduce your cost (However, Click-Thru-Ratio is the most important factor here and writing ads will help you the most in this regard).
   

2. As we see more and more conversions, we will see trends that will show which keywords are the most effective and which are not effective at all. We bid more for those that convert better and bid less (or eliminate) those that do not convert as well.

Website Optional...

You don't even need a website to advertise on Google Adwords. We can put a phone number in the ad and track how many calls, leads and sales that you are getting from your Google Adwords advertising.

This may be a good option for you to get started without a website. However, we do offer website design services. See the note at the bottom of the page.

"If you join on with me, I will not work for your competitors..."

So that there is no conflict of interest, I will not accrue anymore merchants in your industry. So you know that we have your success in our best interest.

 For example, If you are in the plumbing business and you join as our client, we will not accept any other clients in the plumbing industry.

Search Engine Positioning

Additionally, we offer on page and off page Search Engine Optimization of your website to increase your position in the natural search engine listings. 

These are results under the Sponsored Links and cost you nothing per click. These are what Google or any other search engine considers the most relevant websites to the user's search query.

We increase your natural search engine position with on page and off page optimization

On Page Optimization - First we look at your website code to determine what we can do to optimize it for search engine positioning. If you don't have a website, we can design one for you. You can update the code or we can do it for you.

Off Page Optimization - We can manually submit your website listing to up to 742 directories on the internet. These are one-way text links pointing back to your site. This increases your importance for Google and increases your natural ranking. 

Free 100 One-Way Links 

Included in your set-up is 100 one-way links pointing back to your website. These are links from directories that have or will have in the future a high page rank. Page rank is a a rank of importance of a site as determined by Google. The higher the page rank the more important the site (on a scale of 1 - 10 with 10 being the highest). 

One-way links will greatly improve your site's importance to Google and other search engines, considered off-page optimization, because it is optimization done off-page to improve your site's rank. And certainly a little more difficult to do because you have to have other sites link to you. 

You will have the option of electing to have 942 one-way links pointing back to your site for a one-time fee of $150. This will give you great visibility and cause you to rank as high as possible as quickly as possible. 

In my opinion, this is the single most important thing that you can do your businesses long-term online success. 

Another important factor to off-page optimization is to choose the keywords that you want to rank for wisely. We help you determine that with our research and consultation.

For the months of October, November & December I am running a Promotional Offer:

• $0 Setup (Normally $100)
  
• Monthly Adwords Management & Consulting (Waived the 1st month) - 
  5% of Your Advertising Budget ($25 minimum)

What you will get:

• $100 Credit in your Adwords account
  
• We will set up your Local Search Google Adwords 
  Campaign(s) customized to your budget and 
  optimize your website for the search engines
  
• We will do all the keyword and industry research
  
• Up to 1 hour Consultation a month 

For a free consultation on getting the most of your advertising dollar through Local Search, fill out this form and I will get back in touch with you within 24 hours during normal business hours, Monday - Friday.